As we wait patiently for the iPhone 14 to show up (it should arrive next month), a new report suggests some significant changes could be coming to the software on iPhones and iPads: specifically, more advertising in Apple’s own apps.

This comes via the reliable Apple-focused journalist Mark Gurman at Bloomberg, who says that Apple is keen on expanding its integrated advertising efforts. A number of ads already show up in the News and Stocks apps, as well as the App Store.

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