Women’s health app market 2022-2026: A descriptive analysis of five forces model, market dynamics, and segmentation

NEW YORK, Jan. 30, 2023 /PRNewswire/ — According to Technavio, the global women’s health app market size is estimated to grow by USD 2.9 billion from 2021 to 2026. The market is estimated to grow at a CAGR of 20.1% during the forecast period. Moreover, the growth momentum will accelerate. North America will account for 40% of the market’s growth during the forecast period. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market. To know more, buy the report!

Global women’s health app market – Five forces
The global women’s health app market is fragmented, and the five forces analysis covers–

• Bargaining power of buyers

• The threat of new entrants

• Threat of rivalry

• Bargaining power of suppliers

• Threat of substitutes

• For interpretation of Porter’s five forces model – Request a sample report

Global women’s health app market – Customer landscape 

The report includes the market’s adoption lifecycle, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global women’s health app market – Segmentation assessment

Segment overview
Technavio has segmented the market based on type (menstrual health, fitness and nutrition, pregnancy tracking, and others).

• The menstrual health segment will account for a significant share of the market’s growth during the forecast period. Menstrual health apps can help women track their menstrual cycles and predict menstrual periods. Some of these apps help track other details, such as menstrual symptoms and sexual activity. In addition, they assist in tracking ovulation and help women who are planning to conceive. Such apps present substantial growth opportunities for the segment, which, in turn, will contribute to the growth of the segment during the forecast period.

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Geography overview
Based on geography, the global women’s health app market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global women’s health app market.

• North America will account for 40% of the market’s growth during the forecast period. The US is a key country for the women’s health application market in the region. The growth of the regional market is attributed to factors such as increasing awareness about the benefits of a healthy lifestyle. The growing use of smartphones and the increasing interest of the government in lowering healthcare expenses are also driving the growth of the market in the region.

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Global women’s health app market – Market dynamics
Key factor driving market growth

• Increasing awareness about the benefits of a healthy lifestyle is driving the global women’s health app market growth.

• Many women are choosing to exercise daily due to hectic work schedules and various lifestyle-related diseases.

• Moreover, obesity is on the rise in low- and middle-income countries, particularly in urban areas, due to the increasing consumption of fast food or junk food.

• Women are twice as likely to develop obesity-related cancers when compared to men, with the most common forms of such cancer being endometrial and colon cancer.

• Thus, the increase in fitness activities will propel the growth of the market during the forecast period.

Leading trends influencing the market 

• Market strategies by vendors are a key trend in the market.

• Vendors are entering into strategic partnerships, collaborations, and acquisitions with market participants such as software providers, technology providers, and platform providers.

• Collaborations and partnerships help vendors with product development and geographical expansion and enable them to gain access to technological expertise.

• They are also diversifying their product portfolios by launching new products.

• Several companies have adopted these strategies to improve their presence in the market.

• Such strategies will lead to the development of women’s health apps with innovative features, which will increase their adoption by end-users

• These factors will support the global women’s health app market growth during the forecast period.

Major challenges hindering the market growth

• Compatibility issues challenging the global women’s health app market growth.

• The lack of common standards makes the integration of mobile apps difficult.

• Applications should be compatible with different OS, such as Android and iOS. However, most apps are compatible with only one particular OS, which restricts revenue inflow.

• The process of developing apps that are compatible with multiple OS is challenging, as it requires high investments.

• Moreover, frequent release of OS updates can cause compatibility issues in apps, as different OS handle technologies and standards differently.

• These factors are affecting the adoption of women’s health apps, which may hinder the growth of the global women’s health app market during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this women’s health app market report?

• CAGR of the market during the forecast period

• Detailed information on factors that will drive the growth of the women’s health app market between 2022 and 2026

• Precise estimation of the size of the women’s health app market and its contribution to the parent market

• Accurate predictions about upcoming trends and changes in consumer behavior

• Growth of the women’s health app market across North America, Europe, APAC, South America, and Middle East and Africa

• A thorough analysis of the market’s competitive landscape and detailed information about vendors

• Comprehensive analysis of factors that will challenge the growth of women’s health app market vendors

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Table of contents

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Five Forces Analysis

5 Market Segmentation by Type

6 Customer Landscape

7 Geographic Landscape

8 Drivers, Challenges, and Trends

9 Vendor Landscape

10 Vendor Analysis

11 Appendix

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE Technavio