Reliance Industries Chairman and Managing Director Mukesh Ambani at the the 45th Annual General Meeting said that digital is a core and fast-growing theme for the company’s media business as it prepares to embrace the 5G revolution. “Our partnership with Bodhi Tree, James Murdoch, Uday Shankar and Paramount Global will help Viacom18 with additional talent bandwidth and enable us to create a world-class Media & Entertainment business,” he said.

The group’s entertainment arm Viacom18 is looking to aggressively invest in movie rights and original content for its OTT platform.  He said Viacom18 has made a high-decibel entry into sports by bagging the digital rights for the Indian Premier League (IPL) for the next five years.

IPL telecast to get a digital makeover

(Image credit: Shutterstock)

It may be recalled that last June, Viacom18 snapped the IPL streaming rights in an intense auction. Viacom18 walked away with the digital rights for Rs 20,500 crore.

Source