What you need to know

  • Samsung is betting its future on the Galaxy Z Fold and Z Flip lines in a stagnating smartphone war with rivals.
  • The company’s mobile chief says its foldable phones are attracting more customers from other brands than its traditional flagship devices.

The smartphone market appears stagnating, but Samsung is confident that its latest range of foldable devices will give it a competitive edge over rivals in the future.

Roh Tae-moon, Samsung’s chief of mobile business, has revealed that the company’s foldable lines are luring customers away from other brands three times more than its Galaxy S flagship phones, according to The Wall Street Journal (opens in new tab). This means double-digit percentage of foldable shipments in 2021 thanks to brand switchers.