Anyone who runs a referral marketing, direct sales, or MLM company can tell you the importance of making it easy for your members to promote your products and services on a daily basis.

The members that promote your company are a volunteer army. They are choosing to promote you as an independent contractor and are not your employee. 

So how do you create an ecosystem where the volunteer tribe takes the daily action required to promote your brand? 

First: Set Clear Commitments For Daily Actions

The first key is setting expectations with your promoters that daily actions will be required to create success with your program. By telling the story upfront and using your online member’s area and mobile apps to reinforce the step of committing to a daily level of activity, you set the stage for a path to success.

At NaXum, we see clients prompting their members to commit to 4 simple questions:
1: How many new people a day will you start a conversation with?
2: How many people a day will you follow up with that you’ve already engaged?
3: How many minutes a day will you spend watching training and growing your mind?
4: How many pieces of social media content will you share each day?

By committing to goals in all four of these areas your members will now be clear on the actions required to have an income promoting your products and services.

Second: Make It Easy

Once your member has set goals, do the work of putting together content and systems that model the appropriate way to reach out to prospective customers.

For many of your promoters, choosing to be an affiliate with you may be the first time they’ve ever started a side-gig outside of their regular job before. Don’t expect them to be incredible salespeople or talented copywriters.

Instead, if you focus on the gifts your promoters do have(the trust they have with their own personal contacts) you can give them the words to say, text, and share to engage their trusted contacts with your story.

At NaXum, our clients build out predictive tools that ‘feel like’ a top leader sitting next to the newest person on the team suggesting what to do next. Because these tools model the appropriate way to start conversations, follow up, and handle objections, your promoters have a clear path to run on to win.

Third: Make It Competitive

Lastly, make winning daily goals a competitive game.

Display leader boards both in your web and app tools to the promoters bringing public accountability in your tribe to ‘who’ is taking action on their daily goals.

The competition and real-time feedback create a fun culture that motivates others to win their daily goals.

“Hold the perspective that you are creating a game for your raving fans to win, and you will be on the right track!” – Ben Dixon

At NaXum, we see companies pick core activities like the number of guests registered for business opportunity webinars and the number of new prospects contacted to create real visibility to motivate the volunteer promoters.

About Ben:
Ben Dixon loves referral marketing. His family found direct sales back in 2006 and had success using technology to create home-based businesses. Since 2010, Ben has focused on serving referral marketing, party plan, mlm, and direct sales companies across the globe with the technology they require to empower their passionate fans to virally grow their businesses.

To see episodes from the direct selling executives forum, visit the youtube channel.

To hear reviews on NaXum Technology, visit CapterraPR.com, or Linkedin.

To request a tour of the NaXum platform, visit Naxum.com

To download a full copy of the 2022 Direct Selling Trends Report, download the report here.

Follow NaXum on LinkTree for more articles in this series on trends within direct selling.