Google shocked everyone watching the I/O 2022 keynote this week as an entire lineup of Pixel devices coming over the next year were revealed at the typically hardware-free developer event. While I’m excited to see what a fully realized Pixel ecosystem looks like, I can’t help but wonder what impact it could have on the wider Android market.

Google had a toe dipped in the hardware business for some time now, over a decade if you count the Nexus line that debuted in January of 2010. However, things ramped up when it purchased Motorola and Nest in 2011 and 2014, respectively. While the former didn’t pan out as many likely hoped, Google SVP of Devices & Services Rick Osterloh, former President and COO of Motorola, has been integral to the company’s hardware efforts. 

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