Anyone who runs a referral marketing, direct sales, or MLM company can tell you the importance of creating loyalty with your customers, promoters, and internal staff.
On February 18th, 2022, Ben Dixon hosted Travis Garza, the President of Sales & Marketing at Plexus for the Direct Selling Executive Forum’s open forum on loyalty in direct selling.
In the session the panel discussed:
1) Companies want to know what it takes to create programs that maximize the lifetime value of retail customers. In your experience, what top 2-3 principles should executives keep in mind?
2) Beyond the retail customer experience, executives are also always asking about creating a culture that attracts and retains long-term promoters in the field. What have you found are the top 2-3 key principles to engaging promoters for a lifetime?
3) Lastly, when you look at an internal team on the corporate side, what do you believe are the principles to lead within your culture to create a staff of A-Players to grow a company long term?
Who is Travis Garza?
Travis Garza has served as an executive at a series of billion-dollar direct-selling brands over the last 25+ years. Experiences from Melaleuca, Isagenix, Kyani, and his current role at Plexus all shape the wisdom he shares.
Travis has been leading organizational strategies in the global health and wellness industry and using his extensive experience in direct selling to achieve success. In his 20-year career in sales and marketing, Travis has helped multiple businesses achieve new high revenue targets; two of them reaching nearly one billion dollars in annual revenues.
Travis is an accomplished executive in the direct sales industry. He’s held leadership positions at Melaleuca Inc. and Isagenix International. Most recently, he was President & CEO at Kyani International, where he directed numerous initiatives that led to impressive sales growth and operational enhancements in more than 60 countries. Travis has taken his skills and applied them to Plexus in remarkable ways.
To access more executive forums from the DSEF, register on LinkedIn for free.
Ben Dixon loves referral marketing. His family found direct sales back in 2006 and had success using technology to create home-based businesses. Since 2010, Ben has focused on serving referral marketing, party plan, mlm, and direct sales companies across the globe with the technology they require to empower their passionate fans to virally grow their businesses.
To see episodes from the direct selling executives forum, visit the youtube channel.
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