Hype is a tricky beast; it so often builds things up only to let them down with a serious thump. And more recent Apple events have encapsulated this to a high degree. Plenty of times we’ve awaited the launch of an iPhone with USB-C and no notch, only to get the likes of the iPhone 13 with a Lightning port and a slightly smaller notch. And don’t forget about the long-rumored but never launched AirPods Pro 2

With WWDC 2022, an Apple VR/AR headset was tipped not for a reveal but perhaps a tease. And with realityOS reportedly seeking a trademark by Apple, the hype machine kicked into action seemingly ramping up the expectation that Apple would talk augmented and virtual reality at its developer-centric event.